Privacy policy

Last updated: May 2, 2026

This Privacy Policy explains how Active Direct, a trading style of Prime Star Shop Ltd, collects, uses and protects your personal information.

We are committed to ensuring your privacy is protected and handled in a safe and responsible manner.

Who We Are

Active Direct is a trading style of Prime Star Shop Ltd, which is the data controller responsible for your personal information.

If you have any questions about this policy or how we use your data, you can contact us at:

Email: customer-service@activedirect.co.uk
Phone: 08082 083 101

What Information We Collect

We may collect the following information when you use our website or place an order:

  • Name and contact details (address, email, phone number)
  • Payment information (processed securely via our payment providers)
  • Order history and purchase details
  • Technical data (such as IP address, browser type, device information)
  • Marketing preferences 

How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Manage payments and refunds
  • Provide customer support
  • Improve our website, products and services
  • Send you updates, offers and promotions (where permitted)
  • Prevent fraud and maintain security 

Marketing

We may contact you by post, email, phone or SMS with offers and information about products that may be of interest to you.

You can opt out of marketing at any time by:

  • Clicking “unsubscribe” in emails
  • Contacting our Customer Care team 

Sharing Your Information

We only share your information where necessary, including with:

  • Delivery providers (e.g. Royal Mail)
  • Payment processors
  • Marketing and advertising partners (e.g. Google, Meta, AdRoll)
  • IT and website service providers 

All third parties are required to respect your data and keep it secure.

We do not sell your personal data.

Cookies

Our website uses cookies to improve your experience and help us understand how our site is used.

Cookies may be used for:

  • Website functionality
  • Analytics and performance
  • Advertising and remarketing 

You can control or disable cookies through your browser settings.

How Long We Keep Your Data

We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting and reporting requirements.

Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent for marketing 

To exercise any of these rights, please contact us using the details above.

Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss or misuse.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.